Top 5 Ways to Get the Most Out of Your Web Design Agency

As a client you pay a web design agency to carry out work on your behalf therefore you should expect them to deliver work on time and on budget. However the web design process can be a time consuming, complex process that often requires extensive client involvement. The client essentially becomes an extended member of the team and as such should work effectively with the rest of the team towards your goals. Here are my top 5 five ways to get the most out of your web design agency?

1. Be friendly: The web industry by its nature requires a lot of client contact because a web project can last several months and many questions need to be answered during the process. Having a friendly manner will help to make the process both enjoyable and productive.

2. Listen: As a client you are presumably using the services of a web design agency because you can not do the work yourself. In which case work with the agency to understand what they can offer so that your goals are achieved. They understand web so if you’re using their services pick their brains about what solution is the most effective for your business.

3. Be proactive: If an agency provides you with a questionnaire do your best to fill it in as much as possible. The questionnaire exists so that the agency can understands your requirements so they can provide the very best solution. How you answer those questions is also usually a good indicator to the type of client you are which can determine whether an agency decides to take on your project or not.

4. Read the quote: At the end of the day a good agency wants you to be happy hopefully so you use their services again in the future so it’s in their interest that you understand the quote and everything in it. If there is something you’re concerned about then question them about it.

If the relationship between you and your agency becomes strained you should use your quote as a checklist to tick off what the agency has or has not done. If you understand everything on the quote you’re in a much better position to confront the agency on any outstanding objectives.

5. Plan for deadlines: All good agencies will explain the web design process. This will include deadlines for you to provide content and images so they deliver your web project on time and on budget. It is worth bearing in mind that if you haven’t dealt with a web design agency before it is advisable to ask for time scales before you choose an agency rather than going to them with a deadline. Reason being that if your deadline is tight your project could suffer because the agency has to meet an overly tight deadline.

Choosing the Right Web Design Agency

What do you want from a website

There are a number of considerations when considering a new website design and the best place to begin is with yourself. Take a step back and really think through what you want from a website. Look at elements like the message you want to give to your customers, look at the design style you feel best relates to you and what you do, do you want to sell products through your website or will you do so in the future, think how big your website will become in the future. The list can go on and on but the message here is to really think what you want from your website design.

Look at your competitors website

Of course if you are in business you have been keeping a very close eye on your competitors, from a website point of view ask yourself if they look better than you and if so how can you change that with your new website. Do they rank higher for keywords and key search terms and ask why. These questions will help you get a better understanding of the direction you may need to go.

Get inspiration from websites outside your industry

Some industries can be very sluggish and the design styling does not change much over the years. This can present an opportunity for your new website design, so find something you like outside your industry and see if you can adapt the design style to fit well in your industry.

Compile your web design ideas

Now comes the hard part, start compiling all your website design ideas, work through a basic structure, outline your key services, your company profile, your contact details, your targeted keywords and try develop some sort of logical structure. When doing this in our web agency we draw a flow chart.This will help you visualise your ideas and tends to keep the structure neat.

Begin the process of identifying web design agencies

After compiling all your thoughts and working on a basic website structure you have given yourself a real advantage. Firstly, you are now in the driver’s seat when it comes to the direction of your website and secondly it will allow you to negotiate with the various agencies without getting confused by industry jargon. The next step is to go to Google or any other search engine you use and enter a search term like “web Designers” and include your location if you would rather deal with a local company. Identify a number of agencies you like, look at their portfolio, look at their style and make sure their work is a good match for you. Don’t forget to take your time, go a few pages deep and look at maybe 20 to 30 different agencies. Prices will vary drastically so time spent on this element could save you a lot of money.

Ask for quotations

Send an email off to the agencies you relate to and ask for a quotation. Be sure to include the main points from your research so they know you are serious about the project and sit back and wait. Withing a day or so, you should be in receipt of a number of quotations. The first thing you will notice is the discrepancy in the pricing structure. Large agencies will generally be more expensive than small ones. The main reason for this is the overhead costs. While large agencies tend to employ a specialist for each element of a website design like a designer, a developer, a content writer and a search engine optimisation professional, a small agency could be a one man band working out of a home office. Hence I would vote stick to an agency with 4 people or more who have the advantage of a melting pot of ideas and supports.

Make the decision who is going to build your new website design

As with most tender processes, choose the one that best meets your criteria. Get in contact and begin the process. Make sure that everything you require is included in the tender and that you have various milestones to approve during the development.

Professional Web Design Agency

If you own a business and don’t have a website then it may be time to rethink your business strategy. Any successful business needs to have a website that can harness the full potential of the World Wide Web. A website represents the business brand and image. Be it a static website or a fully functional dynamic website the traffic will only help build your business.

A professional web agency can provide services that are aimed at strengthening your business. These agencies will create an efficient website for you and if you already have one that is not helping your business then they can analyze and redo the whole website for you. The services provided by a web design agency includes domain name registration, web hosting, design and development, and website promoting.

Searching and registering domain names
The web design agency will conduct a search for domain names that confirm to your business model and company name. You can choose from a list of domain names which is then registered by the agency on your behalf.

If required the web design agency can build your brand from scratch, Online branding is another services that is aimed at improving the business.

Design and Development
A web design agency will create a website that meets your requirements. They will provide you with drafts and samples that can be changed according to your company vision. The agency will analyze the business and targeted audience to build the layout and content of the website. The site can have different web components and features that will make it stand out from your competition.

Web hosting services
The web design agencies will be able to provide you great deals from reliable and affordable web hosting service providers. The website performance will be monitored and maintenance is also done by the agency.

Marketing and sales
Web design agencies not only develop websites, they ensure that your site gives you better returns and achieves sales targets easily. They implement several marketing techniques like social media marketing, email marketing, banner advertisements and search engine optimization and marketing.